In 2023, the import value of sanitary towels, tampons, napkins, and napkin liners for babies to the US stood at approximately 1.35 billion USD. Forecast data for 2024 onwards shows a steady increase, with the import value expected to reach 1.4789 billion USD by 2028. Year-on-year growth is consistent, reflecting a gradually rising demand for these products in the US. The compound annual growth rate (CAGR) over this five-year period is indicative of stable but modest market expansion.

Future trends to watch for include potential shifts in consumer preferences towards sustainable and eco-friendly products, which could influence import dynamics. Additionally, market entrants and innovations in product offerings might impact growth trajectories.

2024: Forecasted increase from 2023
2025-2028: Consistently rising import values
Potential impact from changes in consumer preferences and innovations