Between 2013 and 2023, the per capita market size value of women and girls' cotton skirts in Sweden has experienced a notable decline from $1.58 to $0.69. This represents a gradual downward trend over the period with significant reductions observed annually. The past two years (2022 to 2023) exhibit a year-on-year decrease of approximately 8%. Over the last five years, the compound annual growth rate (CAGR) highlights an average annual contraction, reflecting a sustained decline in market value.
Looking forward, the future of this market could be influenced by shifting consumer preferences towards sustainable fashion, a trend that could either rejuvenate the interest in cotton garments or push towards alternative sustainable materials. Monitoring eco-friendly policies and technological advancements in textile production will be crucial.
