The forecast for the import of fresh or chilled witloof chicory to the UK from 2024 to 2028 indicates a gradual decline in value from $1.3875 million to $1.2953 million. As of 2023, the value stood at approximately $1.41 million. This reflects a consistent depreciation year-on-year. The compounded annual growth rate (CAGR) over this five-year forecast period is negative, symbolizing a persistent decrease in the market.

Future trends to watch for:

Potential shifts in consumer preferences towards locally sourced produce, which could further reduce import demand.
Impact of Brexit-related trade policies or tariffs affecting import costs and volumes.
Innovations in agricultural practices that might stimulate local witloof chicory production, affecting future import needs.