The Eye Make-Up Preparations Market in Indonesia has shown significant growth from 2012 to 2022, starting at 0.26 USD per capita in 2012 and reaching 0.99 USD per capita in 2022. The market saw notable year-on-year variations, particularly in the years 2016 and 2018 with sharp increases of 43.6% and 38.7%, respectively. Over the last two years, from 2021 to 2022, the market grew by 5.3%. The compound annual growth rate (CAGR) over the last five years (2018-2022) stands at 7.9%, indicating a steady annual increase.
For 2023, the value of the Eye Make-Up Preparations Market in Indonesia is approximately projected to reach just over 1 USD per capita. Looking forward, trends indicate a continued rise influenced by increasing urbanization, evolving beauty standards, and higher disposable incomes among consumers.
Future trends to watch include the impact of digital marketing, influencer collaborations, and the growing preference for organic and natural eye make-up products. Additionally, technological advancements in product formulations and eco-friendly packaging could drive further market growth.
