Over the past decade, the sold production of personal deodorants and anti-perspirants in Sweden has exhibited significant fluctuations. From 2013 to 2023, the value saw a general upward trend, peaking and then retracting before resuming growth, standing at 5.0469 Million Euros in 2023. The compound annual growth rate (CAGR) over the last five years has been notably modest at -2.28%, reflecting a period of relatively slow growth and market stabilization post the pandemic-related dip in 2019 and 2020. Year-on-year variations highlight moments of both sharp increases, such as a 25.69% rise in 2018, and declines, like the 18.66% drop in 2019.
Future trends to watch for:
- Continued steady growth, with the forecasted value in 2028 reaching 5.9621 Million Euros.
- The five-year compound annual growth rate (CAGR) from 2023 to 2028 is expected at 2.64%.
- Possible market shifts influenced by increasing consumer preference for sustainable and natural products.
- Technological advancements in formulation and packaging, catering to a more health-conscious consumer base.
