The consumption of processed blueberries in the US has demonstrated significant fluctuations over the past decade. After peaking at 0.74 lbs in 2017, a sizeable decline followed, reaching 0.41 lbs by 2023. This shift marks a 2.38% decrease in 2023 alone, with a negative trajectory observed since 2019. The Compound Annual Growth Rate (CAGR) demonstrates a concerning downward trend (-10.05%) over the past five years, reflecting a transition in market dynamics and consumer preferences.
Projections indicate a continued decline in processed blueberry consumption, forecasted to reduce to 0.36 lbs by 2028. The expected annual decrease, marked by a -1.97% CAGR, suggests sustained reduction over the next five years.
Future trends to watch for:
- Impact of health trends and dietary changes on processed food consumption.
- Potential market shifts towards fresh, organic, or alternative products.
- Innovations and marketing strategies within the blueberry processing industry.
- Evolving competition and price factors impacting consumer choices.
