As of 2023, enterprises in the retail sale in non-specialized stores sector in Italy stood at 30.77 thousand. The forecast for 2024 indicates a decrease to 28.8 thousand enterprises, marking a year-on-year negative variation of -6.4%. The decline continues with a projected -6.4% in 2025 to 26.95 thousand, -6.8% in 2026 to 25.12 thousand, -7.2% in 2027 to 23.31 thousand, and a further -7.7% in 2028 down to 21.51 thousand enterprises. The compound annual growth rate (CAGR) over the five-year period is approximately -6.3%.

Future trends to watch for include:

Increasing competition from e-commerce which is likely to further pressure non-specialized retail stores.
Potential regulatory changes that may impact operational costs or market conditions.
Evolving consumer preferences that might drive innovation or diversification within the sector.