In 2023, the actual sold production of sanitary items and articles of paper pulp and cellulose in Italy was recorded. From 2024 onwards, forecasts indicate a steady increase, with values rising from 1.5647 billion euros in 2024 to 1.6365 billion euros in 2028. The year-on-year growth shows a gradual increase between 1% to 1.1%. The compound annual growth rate (CAGR) for the period between 2024 and 2028 projects a modest but steady expansion, reflecting the resilience and consistent demand within this market segment.

Future trends to watch for:

Increased demand for sustainable and eco-friendly materials could influence production and sales.
Technological advancements in product design might spur new market opportunities.
Demographic changes, including aging populations and fluctuating birth rates, could impact market dynamics.
Policy changes at a European level regarding environmental standards may affect production practices and costs.