The prepared pet food market in Italy has shown steady growth. From 2013 to 2023, turnover increased from €663.6 million to €1070 million. Year-on-year growth rates have fluctuated, peaking in 2020 at 15.73% and settling around 1.75% in 2023. The five-year CAGR until 2023 was 5.49%, reflecting strong market expansion. The forecast suggests a continued, albeit slower, growth rate, with a 2028 CAGR of 1.29%, and an overall five-year growth rate of 6.64% from 2024 to 2028.
Future trends to watch for include increasing demand for premium, organic, and specialized pet foods, influenced by humanization of pets and health-conscious owner preferences. Sustainability trends may also drive product innovation in packaging and ingredients.
