In 2023, the percentage of individuals in Haute-Normandie who purchased online within the last three months stood below the forecasted figures for 2024. The forecast indicates a gradual increase from 70.84% in 2024 to 73.89% in 2028, marking a steady rise over the five-year period. The year-on-year growth remains modest yet consistent, highlighting an increasing trend in online purchasing behavior among internet users.
Future trends to watch include the impact of technological advancements, shifts in consumer preferences toward e-commerce, and the role of digital transformation in retail strategies. These factors could further accelerate online purchasing growth in Haute-Normandie.
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