The bottled water market in Denmark exhibited fluctuating trends from 2013 to 2023. After a significant increase in 2014, the market saw several ups and downs with notable dips in 2015, 2017, and 2022. However, growth picked up again with a slight increase in 2023, reaching 125.25 million liters.
Year-on-year variations illustrate the market’s volatility, notably a 14.16% increase in 2014 and a 7.18% decrease in 2022. The average annual growth rate (CAGR) over the last five years stood at 1.83%. The forecast predicts a moderate growth trajectory, with an average annual increase of 0.9% and a total growth rate of 4.59% by 2028.
Looking ahead, key trends to watch include consumer preferences for healthier beverages, increased environmental concerns leading to a demand for sustainable packaging, and potential regulatory changes impacting bottled water production and sales.