The plain chocolate blocks, slabs, or bars market in France is projected to grow steadily from 1.4 kg per capita in 2024 to 1.51 kg per capita by 2028. The consumption per capita shows incremental year-on-year increases, averaging around 0.03 kg annually, indicating a stable rising trend. In 2023, the per capita consumption was slightly lower, marking the forecasts as optimistic for the sector. The compounded annual growth rate over the forecast period is anticipated to be moderate.
Future trends to watch include potential shifts in consumer preferences towards healthier options or premium products, economic factors impacting disposable income, and the influence of sustainability and ethical sourcing on purchasing decisions. Additionally, digital marketing and e-commerce might alter traditional retail sales, providing new avenues for growth.
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