Forecast: Broadband Subscribers in Australia

The broadband market in Australia has shown steady growth over the past decade, reaching 15.28 million units in 2023. Beginning with 12.19 million units in 2013, the market experienced year-on-year growth with occasional fluctuations. Notably, the CAGR from 2016 to 2020 was higher, indicating stronger growth during that period. However, in recent years, growth has slowed, with a notable decline in 2022. The current CAGR over the last five years stands at 1.45%, and the forecast for the next five years suggests a modest growth rate with a CAGR of 0.92%, reaching 16.27 million units by 2028.

Future trends to watch for include:

• Emergence of new broadband technologies like 5G and fiber-to-the-premises (FTTP).
• Increased competition among providers potentially driving better services and prices.
• Improvements in regional and rural connectivity, addressing geographic disparities in access.
• Potential market saturation leading to stabilized subscriber growth rates.