Forecast: Household Expenditure on Mobile Phone and Telephone Equipment in Poland

Household expenditure on mobile phone and telephone equipment in Poland stood at 1.31 billion zloty in 2023. Over the past decade, the market has witnessed significant fluctuations, peaking in 2015 before a steep decline in 2016. The expenditure saw another peak in 2020, followed by a slight decline and stabilization in recent years. The year-on-year variation in 2023 was 4.37%, reflecting a moderate but steady growth. Notably, from 2018 to 2023, the compounded annual growth rate (CAGR) was 6.99%, indicating a positive recovery and growth phase.

Future trends to watch for:

• Steady increase: Forecasts suggest a steady increase in household expenditure on mobile phone and telephone equipment, with a 5-year CAGR of 2.1% projected from 2024 to 2028.

• Technological advancements: Consumers are likely to continue investing in newer technologies and devices, influenced by innovative features and functionalities.

• Price sensitivity: Economic factors and pricing strategies by manufacturers and telecom operators will also play a crucial role in influencing expenditure patterns.