From 2013 to 2023, the per capita value of men's and boys' cotton shirts in Belgium decreased from $18.41 to $16.34, reflecting a long-term declining trend. This represents a 11.2% drop over ten years, with recent years showing smaller year-on-year decreases: 0.6% from 2021 to 2022 and 0.5% from 2022 to 2023. The five-year compound annual growth rate (CAGR) was -0.7%, indicating an average annual decrease throughout the latter half of the decade.

Key future trends to watch:

Potential rebound driven by increased demand as fashion trends cycle back toward classic designs.
Impact of sustainability concerns possibly spurring growth in organic cotton products.
Changes in consumer fashion preferences influenced by global events and digital influencers.