From 2013 to 2023, the number of persons employed in beverage serving activities in Finland increased steadily, starting from 3.8 thousand employees and reaching 5.89 thousand employees in 2023. This period shows consistent growth with a Compound Annual Growth Rate (CAGR) of 5.86% over the last five years. Although 2020 saw a slight decline of 1.65% due to potential external factors such as the COVID-19 pandemic, the sector rebounded strongly with a 7% increase in 2021, followed by a 4.92% and 4.55% increase in 2022 and 2023 respectively.
Looking forward, the forecast for 2024 indicates continued strong growth, with the number of persons employed expected to rise to 6.14 thousand, progressing to 7.07 thousand by 2028. This forecast reflects a five-year CAGR of 2.87%, equating to a total growth rate of 15.19% over the forecast period.
Future trends to watch for include the impact of technological advancements, shifts in consumer preferences towards healthier beverage options, and potential regulatory changes. Additionally, the sector’s adaptation to sustainability trends and its ability to attract a younger workforce will be critical for sustained growth.
