The grapefruit market in Japan is expected to decline steadily from 2024 to 2028, with the market volume decreasing from 65,000 metric tons in 2024 to 53,000 metric tons in 2028. Assuming the volume in 2023 was slightly higher than 2024, the year-on-year decline from 2024 is approximately 4.6% in 2025, 4.8% in 2026, 5.1% in 2027, and 5.4% in 2028. The compound annual growth rate (CAGR) over these five years illustrates a consistent negative trend.
Future trends to watch include consumer preferences for health and wellness that might spur demand for nutritious fruits, potential trade policy impacts, and local production changes in response to climate patterns or technological advances in agriculture. Additionally, innovations in product formulations or marketing strategies could influence market dynamics.
