The percentage of individuals in South West England who have made an online purchase in the past 12 months is projected to increase steadily from 96.54% in 2024 to 99.69% in 2028. As of 2023, the figure stood slightly lower, marking a consistent upward trajectory in the subsequent years. The year-on-year growth remains positive, reflecting the increasing penetration of online shopping habits. Over the five-year period, the compound annual growth rate (CAGR) highlights a consistent, albeit moderate, growth trend.
Future trends to watch include the impact of emerging e-commerce platforms and advancements in digital payment solutions. Additionally, shifts in consumer preferences towards omni-channel shopping experiences could influence this upward trend in online purchases.
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