Between 2013 and 2023, the US ice cream consumption in unit pounds showed a fluctuating but generally declining trend. Starting at 13.05 pounds in 2013, it decreased to 11.39 pounds by 2023. The year-to-year variations show minor increases in selected years but an overall negative average annual change, highlighted by a compounded annual growth rate (CAGR) of -0.98% in the last five years.
Future trends (2024-2028) are projected to continue this decline with a forecasted CAGR of -1.11%, resulting in a consumption of 10.63 pounds by 2028, reflecting a total reduction of 5.45% over five years.
Future trends to watch for:
- Increasing health consciousness and dietary shifts among consumers.
- Growth in the market for healthier or alternative frozen desserts.
- Potential impact of economic factors on discretionary spending.
- Innovations in product offerings that may revive consumer interest.
