The European advertising and market research industry shows diverse trends in producer price indexes across countries. In 2024, Croatia leads with a remarkable increase of 20.6% year-on-year. Central and Eastern European countries like the Czech Republic and Lithuania also depict a double-digit rise. Western European nations such as Germany and France see modest growth, while Belgium, Greece, and Ireland face a decline, indicating regional disparities. Over the past five years, the industry experiences varied CAGR, with Eastern Europe outpacing Western Europe due to digital transformation and economic factors.
Future trends to watch include:
- Increased digital advertising spending in Eastern Europe driving the price index.
- Western Europe might stabilize with digital transformation and economic recovery post-pandemic.
- Emerging marketing technologies and data analytics influencing market research dynamics.
Top countries in Advertising and Market Research Producer Price Index by Country
| # | 10 Countries | Percent, Change on the Same Period in Previous Year | Last Year | |
|---|---|---|---|---|
| 1 | 1 Croatia | 20.6 | 2022 | View data |
| 2 | 2 Czech Republic | 17.4 | 2022 | View data |
| 3 | 3 Lithuania | 14.9 | 2022 | View data |
| 4 | 4 Hungary | 10.9 | 2022 | View data |
| 5 | 5 Bulgaria | 10.1 | 2022 | View data |
| 6 | 6 Cyprus | 9.4 | 2022 | View data |
| 7 | 7 Romania | 7 | 2022 | View data |
| 8 | 8 Slovakia | 5.7 | 2022 | View data |
| 9 | 9 Luxembourg | 5.4 | 2022 | View data |
| 10 | 10 Germany | 5.1 | 2022 | View data |
