The wages and salaries in advertising and market research in Sweden have seen a generally steady increase from 2013 to 2023, reaching 10.32 billion SEK in 2023. The year-on-year variation has fluctuated, with a significant dip in 2020 (-5.57%) likely influenced by the COVID-19 pandemic, followed by a swift recovery. Over the last five years, the compound annual growth rate (CAGR) stands at 0.43%.
From 2024 onwards, the sector is expected to continue its growth trend with a forecasted CAGR of 0.6% and an overall growth rate of 3.05% by 2028, highlighting a stable upward trajectory.
Future trends to watch for include the impact of digital advertising, automation in market research processes, and the potential influence of economic conditions on wage growth in the industry.
