The Advertising and Market Research Gross Value Added in Finland has seen a fluctuating trend from 2013 to 2023. With a value standing at 682 million Euros in 2023, the sector has generally shown resilience with notable dips, particularly in 2020 due to economic impacts likely from the global pandemic. The year-on-year variation in 2023 was 1.64%, while the last recorded 5-year CAGR stood at 0.36%, indicating moderate growth.
Looking forward, the forecast data from 2024 to 2028 suggests a steady upward trend with an expected 5-year CAGR of 1.16%, culminating in a 5.92% growth rate by 2028. This underlines a gradually improving economic outlook for the sector, albeit at a measured pace.
Future trends to watch for include the increasing integration of digital advertising, data analytics, and market automation technologies, which could drive efficiency and greater value addition in the sector.
