The number of persons employed in advertising agencies in Sweden showed fluctuating trends from 2013 to 2023. In 2023, the employment value stood at 24.17 thousand, signifying a 6.86% increase from the previous year. The last five years have displayed a Compound Annual Growth Rate (CAGR) of 2.97%, indicating moderate growth within this period.
From 2013 to 2020, the employment numbers oscillated, reflecting varied year-on-year percentages, including a significant drop of 19.04% in 2020. However, post-2020, the sector has been on a recovery trajectory with consistent positive year-on-year growth, culminating in a marked increase by 2023.
Future trends to watch include:
- Further employment growth, with forecasts predicting an average annual growth rate of 1.96% from 2024 to 2028.
- Increased digitalization within the advertising space leading to potential changes in skill requirements and job roles.
- The influence of emerging technologies such as AI and machine learning on traditional advertising roles.
- Potential market consolidation influencing employment numbers within smaller agencies.
