The price per unit of Rusks and Biscuits in Germany was volatile from 2009 to 2013, peaking at 5.74 Euros in 2012 before declining steadily. By 2018, the price stabilized around the mid-4 Euros mark. The average yearly price reduction over the previous five years (CAGR) reflects a downward trend as consumption habits shifted or competitive pressures increased.
Future trends to watch include:
- Potential effects of inflation on raw materials and production costs.
- Consumer shifts towards healthier snack alternatives possibly influencing demand.
- Increasing competition from international brands aiming to capture German market share.