The per capita intake of bottled water in Italy has shown varying trends over the past decade. In 2012, the volume stood at 273.77 liters per capita, fluctuating notably with a peak in 2015 at 333.83 liters. Thereafter, a decline followed until 2017, reaching 294.47 liters. The consumption then saw mild fluctuations, achieving 312.87 liters in 2018, decreasing to 281.71 liters in 2019, slightly increasing again to 292.38 liters in 2020, and stabilizing around 281 liters by 2021. The latest data from 2022 marks it at 286.23 liters. The 2023 figure is not explicitly provided but is expected to align closely with recent trends.
Year-on-year variations show a recent pattern of slight declines followed by moderate increases. Specifically, from 2021 to 2022, there was a small increase of approximately 1.64%, exhibiting minor fluctuations indicative of stabilized consumption levels over the recent years.
The compounded annual growth rate (CAGR) over the last five years, considering data from 2018 to 2022, suggests a relatively stable market with very minimal year-on-year average changes.
Future trends to watch for include potential impacts of environmental sustainability movements, shifts in consumer preferences towards more eco-friendly alternatives, regulatory changes, and innovations in bottled water packaging and marketing. These factors could significantly influence consumption patterns in the coming years.
