European Individuals Having Ordered Goods or Services over the Internet from EU Sellers in the Last 12 Months by Country

The European landscape for ordering goods and services online from EU sellers in the last 12 months shows variability across countries. Malta leads with 61.65%, reflecting a steady increase (0.83% YoY). Other top performers include Luxembourg, Austria, and Ireland, with Ireland showing a notable rise of 5.37% YoY. Sweden and Bulgaria experienced the strongest growth rates at 6.14% and 11.29%, respectively. In contrast, Slovakia and Luxembourg showed minor decreases in online ordering activity.

Future trends to watch include:

• Continued rise in countries with significant past growth, like Bulgaria and Sweden.
• The potential for increased online activity in traditionally lower-ranking countries such as Poland.
• Technology integration and improvements in user experience could further boost e-commerce across the region.