In 2023, the number of overseas visitor arrivals for sightseeing and leisure in China stood at 1.96 billion person-times, reflecting a year-on-year increase of 3.24%. This growth continues an upward trend observed over the past five years, characterized by a compound annual growth rate (CAGR) of 4.01%. The variations from year to year show periods of both decline and significant growth, with notable increases in 2016 and 2017, followed by a more stable rise in recent years.

Looking ahead, projections for 2028 suggest a forecasted 5-year CAGR of 2.17%, indicating a consistent yet moderate growth pattern. By 2028, overseas visitor numbers are expected to reach 2.25 billion person-times, representing an 11.34% increase from 2023.

Future trends to watch for:

Economic factors influencing travel affordability and consumer spending power.
Geopolitical events and their potential impact on international travel policies.
Technological advances improving travel convenience and safety.
Government initiatives to promote tourism and enhance travel experiences.