Home and Garden: Unveiling Global Trends and Market Developments

What Are The Prevailing Global Trends?

In the global arena, a robust upward trajectory is being observed in the Home and Garden sector. Consumer behaviour is largely being shaped by three factors: the rise of a more conscious consumer prioritising organic and sustainable products, the growing influence of mobile shopping applications, and a surge in demand for smart household items integrated with Internet of Things (IoT). As consumers become more environmentally minded, brands are innovating towards more eco-friendly manufacturing processes and recyclable packaging.

How Is The Market Evolving?

Market transformation aligns with these trends. Green products, outdoor living commodities and home automation systems have gained significant traction. Having greenery indoors stimulates an aesthetic appeal and perceived health benefits, stimulating market growth. The rising implementation of smart devices enabling consumers to regulate their home appliances remotely has cemented IoT as a key market driver. Concurrently, the increased use of online platforms for purchasing home and garden products has continued to buoy the sector.

What Underlies Future Developments?

Digitalisation and sustainability will steer future developments. Brands embodying these principles effectively, paired with efficient utilisation of e-commerce and IoT technologies, are most likely to thrive. The market will continue to benefit from the rising trend of homes serving as personal sanctuaries, and the inclination to invest more in home decor and gardening will persist. However, an economic slowdown or geopolitical challenges could adversely impact this growth momentum.