Watch Demo
Coffee Consumer Trends

The Green Bean Revolution: How Coffee Chains are Embracing Sustainability

Key Takeaways

• Starbucks’ global sustainability efforts

• Nestlé’s sustainable food systems research

• Tim Hortons’ expansion with sustainability in South Korea

Starbucks’ Greener Stores Initiative

In the ever-evolving landscape of global coffee retail, Starbucks is leading the charge with its ambitious Greener Stores Initiative. The world’s largest coffee chain has pledged to certify 3,500 Greener Stores globally, marking a significant step towards its goal of operating 10,000 eco-friendly stores by 2025. This initiative, which spans across 20 markets including Europe, the Middle East, Africa, Asia-Pacific, Latin America, and the Caribbean, aims to drastically reduce the environmental impact of Starbucks’ operations.

Starbucks’ Greener Stores are designed to operate under a framework that seeks to achieve a 50% reduction in carbon emissions, water usage, and waste sent to landfills. The initiative not only focuses on building new stores under this framework but also retrofitting existing ones to meet these stringent sustainability standards. The move has already seen the certification of over 3,500 stores globally, with key markets in Asia Pacific witnessing the opening of their first Greener Stores in countries like Singapore, Thailand, and Vietnam.

Nestlé’s Research Institute for Sustainable Food Systems

Meanwhile, Nestlé, another giant in the coffee industry through its Nescafé brand, is taking a different approach to sustainability by focusing on the supply chain. The Swiss multinational has inaugurated the Institute of Agricultural Sciences, aimed at advancing sustainable food systems. Nestlé’s research institute is a testament to the company’s commitment to delivering science-based solutions in agriculture, which includes expanding its expertise to further crops like pulses and grains.

Speaking at the inauguration, Paul Bulcke, Nestlé chairman, highlighted the company’s long-standing relationships with farmers worldwide. Nestlé’s initiative is poised to support the development of sustainable food systems by focusing on innovations in agricultural practices that are environmentally friendly and economically viable for farmers. This move underscores the importance of sustainability not just in coffee retail but throughout the entire supply chain, from bean to cup.

Tim Hortons’ Sustainable Expansion in South Korea

On another front, Canadian coffeehouse Tim Hortons is preparing to make its mark in South Korea with a sustainability-focused expansion plan. The brand, owned by Restaurant Brands International, has announced its intention to enter the South Korean market by the second half of 2023. Tim Hortons is renowned for its commitment to sustainability, and the South Korean expansion is expected to be no different. The company plans to implement various sustainability measures in its new outlets, building upon its global reputation as an environmentally conscious brand.

Tim Hortons’ move into South Korea symbolizes the growing trend of coffee chains adapting to consumer demands for sustainability. As the coffee industry continues to expand globally, the emphasis on eco-friendly practices and reducing carbon footprints is becoming increasingly pronounced. Tim Hortons’ sustainable expansion in South Korea is a clear indication that the future of the global coffee market is green.


The initiatives by Starbucks, Nestlé, and Tim Hortons reflect a broader trend in the global coffee industry towards sustainability. As these companies demonstrate their commitment to environmental stewardship, they not only contribute to the fight against climate change but also cater to the growing consumer demand for sustainable products. The Green Bean Revolution is well underway, with these coffee chains leading the charge towards a more sustainable and environmentally friendly future in the coffee industry. The impact of these initiatives extends beyond the companies themselves, inspiring a global movement towards sustainability in the coffee trade and beyond.

Marketing Banner