Electronics Industry in Nigeria Market Research & Statistics

Home Video in Nigeria $ 990 August 2019

LCD televisions dominate the home video category in Nigeria, the remainder of sales held by DVD players and a minor proportion by BD players. New entrants to the television category, namely TCL TV and ...

Wearable Electronics in Nigeria $ 990 August 2019

Wearable electronics saw a continued slide in 2019, with all categories falling strongly. Wearable technology such as smart watches and activity trackers are prominent in developed economies that have ...

Mobile Phones in Nigeria $ 990 August 2019

The mobile phones category was supported in 2019 by the growing popularity of smartphones, the growth of which offset the decline of feature phones. Localised smartphone offerings from Transsion Holdings ...

Home Audio and Cinema in Nigeria $ 990 August 2019

While hi-fi systems saw strong negative growth in 2019, home cinema and speaker systems saw an increase. Regarding the latter category, it is the large cohort of young professionals and their affection ...

Imaging Devices in Nigeria $ 990 August 2019

Increased emphasis is being placed on photography as a vocational course in schools and universities, and this is key to the category’s growth, particularly digital cameras. Photography also provides ...

In-Car Entertainment in Nigeria $ 990 August 2019

In-car entertainment saw a negative performance across the board in 2019, with in-car navigation seeing the worst performance. Sales of in-car navigation devices continue to decline in the country due ...

Portable Players in Nigeria $ 990 August 2019

The large youth cohort in Nigeria is the driving force behind demand for portable players, particularly wireless speakers. Millennials and generation Z consumers continue to spur demand for these products, ...

Consumer Electronics in Nigeria $ 2650 August 2019

Consumers in Nigeria increasingly value portability. With a growing number of people in urban areas living on-the-go lifestyles, the ability to maintain contact and work anywhere is increasingly important. ...

Computers and Peripherals in Nigeria $ 990 August 2019

Laptops saw continued growth in 2019, while desktops and tablets both saw declines. Laptops particularly benefitted from their offer of functionality and a combination of attributes the latter two categories ...