Key Market Indicators
Exports of Kenyan rum fell by nearly 30% in 2018, compared to the year before, according to figures from 1997. The country was ranked first in the world with exports worth $177 million. The United States, Italy and France followed in second, third and fourth place. Meanwhile, imports of Kenyan rum increased by over 12% in 2018, compared to the year before, according to figures from 1997. The country was ranked first in the world with imports worth $281 million. Italy, Spain and the United States followed in second, third and fourth place.
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Rum (Spirits) Industry: Analyzing Market Size, Growth and Future Forecasts Globally
Within the spirits industry, rum holds considerable weight due to its large volume, geographical spread, and consumer interest. The market size is significant, driven by substantial revenue generation and consumer demand globally. The current picture points towards steady growth, with markets in North America and Asia-Pacific regions notably contributing to...
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Rum Market: Comprehensive Analysis of Size, Growth and Forecast Trends Worldwide
The global rum market's growth is contingent upon various key economic and demographic factors. Notably, the rise in disposable income, a growing global population with a predilection for rum, and the expansion of distribution channels are driving rum's growth. Yet this market expansion is not happening uniformly across global regions,...
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Spirits Industry Spotlight: Innovative Trends Shaping the Global Rum Market
Increasing consumer preferences for premium and ultra-premium products are significantly driving the global rum market. These high-end rums, often aged and with complex flavors, appeal to the sophisticated taste palate of consumers looking for a unique drinking experience. Besides, the cocktail culture's revival, primarily in urban areas, has elevated the...
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