Key Market Indicators
Australian rum imports are expected to reach $24 million by 2026, up 1.6% annually on average from 2021's $21.9 million. Since 1993, demand for Australian rum has grown by 3.3% each year. Denmark was the number one importer in 2021 with $21.9 million, while Italy, the US and Spain came in second, third and fourth. Exports of Australian rum are predicted to reach $5.6 million by 2026, up 2.1% year on year from 2021's $4.9 million. Since 1993, supply has increased by 2.3% annually. Mexico was the top exporter in 2021 with $4.9 million, followed by the US, Italy and France.
