Key Market Indicators
Kenya's wine consumption is projected to rise to approximately 8,300 metric tons by 2028, up from 8,000 metric tons in 2023. This represents an average annual growth rate of 0.5%. Since 2019, Kenya's demand for wine has remained stable. In 2023, Kenya ranked 72nd globally in wine consumption, having been overtaken by Bosnia and Herzegovina, which also recorded 8,000 metric tons. Leading the global rankings in wine consumption are France, the United States, and Italy, occupying the second, third, and fourth positions, respectively.
