The wine consumption per capita in Kenya is forecasted to rise from 0.042 liters of pure alcohol in 2024 to 0.048 liters in 2028. This marks a substantial increase over the five-year period. The year-on-year variations consistently show a slight upward trend, with the most significant annual growth occurring between 2027 and 2028, a 4.35% increase. Over the entire period from 2024 to 2028, the compound annual growth rate (CAGR) is approximately 3.41%.
In 2023, the per capita consumption stood marginally lower, setting the stage for this projected growth. It's important to watch for future trends such as the influence of economic growth, shifts in consumer preferences towards premium wines, possible regulatory changes, and the impact of local wine production. These trends will shape the future landscape of wine consumption in the country.
