Key Market Indicators
The global wax market value is expected to reach approximately $308 million by 2026, down 0.2% from $312 million in 2020. The market has been rising 1.6% each year on average. In terms of market share, China, Japan and Germany were the top three countries in 2020. Brazilian wax imports are forecasted to reach 10 million kilograms in 2026, up 0% from 10 million kilograms in 2021. Since 1994, Brazilian demand has been rising by 0% year-on-year. The United Kingdom took the lead in 2021, with 10 million kilograms, followed by Mexico, Germany and Poland. In 2018, Brazilian wax exports plummeted 77.9%, to 197,330 kilograms, from 894,470 kilograms in 2017. On a yearly basis, the country's supply has been decreasing by 46.7% since 1994. Bulgaria was the biggest exporter in 2018, with 197,330 kilograms, followed by Malaysia, Germany and South Africa.
