Key Market Indicators
Consumption of carbonated soft drinks is projected to decline significantly over the next five years. By 2028, consumption is expected to drop to approximately 335 million liters, down from around 416 million liters in 2023. This represents an annual decline rate of 3.5%. The current trend reflects a steady decrease in demand, which has already been falling at a rate of 3.2% year-on-year. In the European market, the United Kingdom, France, and Poland rank second, third, and fourth respectively in terms of consumption volume.
