Key Market Indicators
The consumption of carbonated soft drinks is projected to see a significant decline over the next five years. By 2028, the volume is expected to drop to approximately 551 million liters, down from around 706 million liters in 2023. This represents an average annual decrease of 4%. This downward trend comes on the heels of a 1.2% year-on-year decline in demand. As preferences shift and health-conscious choices gain traction, the carbonated soft drink market faces mounting challenges. In the context of European consumption, the United Kingdom, France, and Poland hold the second, third, and fourth positions, respectively. These rankings highlight the continued, albeit diminishing, importance of the beverage in these countries.
