Key Market Indicators
British bread sales are estimated to reach €6.5 billion by 2026. This figure is down 0.3% from the 2021 total of €6.7 billion. Since 2000, the UK market has dropped by an average of 2.6% year on year. In 2021, Italy overtook the UK to become the second largest bread market in Europe, with sales of €6.7 billion. France came in fourth, leaving the UK in third place.
