Key Market Indicators
The revenue from recreational activities in Iceland is projected to reach approximately €325 million by 2028, up from €285 million in 2023. This marks an average annual growth rate of 2.1%. Since the year 2000, Iceland's recreational market has demonstrated a consistent upward trend, averaging a yearly increase of 3.2%. In the current rankings for 2023, Iceland holds the 29th position, with Lithuania surpassing it with a revenue of €285 million. Leading the European market, France, the United Kingdom, and Spain occupy the second, third, and fourth positions respectively in the rankings.
