Key Market Indicators
Global Shampoo sales are projected to reach $26.5 billion by 2026 from $25 billion in 2020, growing at an average rate of 1% year-on-year. Since 2000, the market has grown at an average rate of 0.2% per year. Japan, the United Kingdom, and France were the top three countries in terms of sales. Panamanian shampoo imports are expected to increase to 3.8 million kilograms in 2026 from 3.5 million kilograms in 2021. This represents a year-on-year growth rate of 1.6%. Since 2000, demand for shampoo in Panama has grown by an average of 0.6% per year. Panamanian shampoo exports are estimated to reach 3.6 million kilograms by 2026, up from 3.1 million kilograms in 2021, representing a compound annual growth rate (CAGR) of 2.8%. Since 2000, Panamanian supply has increased by 6.4% year-on-year. In 2021, Guatemala was the leading country in terms of exports, followed by Germany, Italy, and Poland.
