The per capita market value of hair shampoos in Panama was $6.06 in 2023, showing a slight increase from the previous year. Year-on-year, the values saw minor fluctuations but demonstrated resilience, especially with a rebound of 5.99 in 2021 following a drop in 2020. The 5-year CAGR indicates steady growth since 2018.
Future trends to watch for include the impact of increased consumer awareness about organic and environmentally friendly products, which might alter the competitive landscape. Additionally, shifts in demographic factors and economic conditions could influence spending patterns and market dynamics in the upcoming years.
