The Portuguese shampoo market, evaluated at 53.68 million Euros in 2023, has shown modest fluctuations over the past decade. Notably, declines from 2013 to 2015 preceded recovery periods with noteworthy increments such as 14.23% in 2017. A relatively stable trend followed, with minor fluctuations and an average compound annual growth rate (CAGR) of 0.065% over the last five years. The market experienced a slight increase of 0.69% year-on-year in 2023, reinforcing its stable position.
Future Trends to Watch For:
- Increasing consumer demand for sustainable and organic products.
- Innovations in product formulations targeting specific hair needs.
- Expansion of digital marketing strategies to boost e-commerce sales.
How does Portugal rank in Shampoo Market Size Value?
| # | 14 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 526,740,000 | 2023 | +1.35% | +1.04% | View data |
| 2 | 2 Spain | 265,250,000 | 2023 | -2.57% | -0.28% | View data |
| 3 | 3 Greece | 100,300,000 | 2023 | +2.86% | +4.24% | View data |
| 4 | 4 Poland | 80,131,000 | 2023 | -0.14% | +0.33% | View data |
| 5 | 5 Austria | 78,534,000 | 2023 | +4.45% | +3.51% | View data |
| 6 | 6 Ireland | 60,437,000 | 2023 | +0.61% | +2.1% | View data |
| 7 | 7 Portugal | 53,680,000 | 2023 | +0.69% | +0.065% | |
| 8 | 8 Finland | 30,719,000 | 2023 | +1.61% | +1.17% | View data |
| 9 | 9 Hungary | 30,213,000 | 2023 | +5.28% | +8.37% | View data |
