Key Market Indicators
Demand for hair care products in New Zealand is set to rise to NZ$88 million by 2026, up 1.2% year on year on average. Since 1994, demand has grown by 3.3% annually. In 2021, New Zealand was the 45th largest importer of hair care products, with imports totalling NZ$81.5 million. The United Kingdom, Germany and China were the 2nd, 3rd and 4th largest importers respectively. New Zealand's exports of hair care products are expected to reach NZ$8.3 million by 2026, up 0.4% year on year. Since 1994, supply has decreased by 0.4% annually. In 2021, New Zealand was the 64th largest exporter of hair care products, with exports totalling NZ$8.1 million. The United States, Italy and France were the 2nd, 3rd and 4th largest exporters respectively.
