Key Market Indicators
The Hungarian hair care market is expected to grow in the coming years. Imports are projected to reach $125 million by 2026, up 2% year on year on average. This is an increase from $110 million in 2021, when Hungary was 37th in the world rankings, behind Portugal. The UK, Germany and China were placed second, third and fourth respectively. Meanwhile, exports are anticipated to reach $208 million by 2026, rising 3.3% year on year on average. This is up from $169 million in 2021, when Hungary was 22nd on the global list, behind India. The US, Italy and France placed second, third and fourth respectively. Since 1997, Hungarian demand has increased 5.7% year on year, while supplies have grown 12.4%.
