Key Market Indicators
Kenya's juice import sector experienced significant growth in 2018, reaching approximately $6.3 million. This marks a 22% increase from the previous year, which saw imports valued at around $5.2 million. The demand for juice in Kenya has been on a steady rise, growing at an average annual rate of 8.7% since 1997. On the export front, Kenya's juice industry also saw a substantial boost. In 2018, juice exports were valued at roughly $27.3 million, up from $22.4 million in 2017. This represents a growth of 22.2% compared to the previous year. However, despite this recent increase, the long-term trend shows a decline in Kenyan juice supply, with an average annual decrease of 5.6% since 1997.
