Key Market Indicators
Italian Juice Sales are projected to climb to approximately €1.9 billion by 2028, up from around €1.8 billion in 2023, reflecting an average annual growth rate of 0.9%. This modest increase follows a decade-long trend in which the Italian juice market has experienced a slight decline, averaging a 0.3% decrease per year since 2013. In 2023, Italy ranked fourth in the European juice market, with Poland narrowly surpassing it with sales of €1.79 billion. Spain and Poland ranked second and third, respectively. On the import front, Italian juice imports are expected to decrease marginally, reaching about $240 million by 2028 from $242 million in 2023. This represents a compound annual growth rate (CAGR) of -0.2%. Since 1999, Italy's demand for imported juice has been waning, with an average annual decline of 0.6%. Conversely, Italian juice exports are set to grow, with projections indicating an increase to approximately $667 million by 2028, up from $637 million in 2023. This translates to a 0.7% CAGR. Since 1999, Italy's juice supply for export has seen a modest annual growth rate of 0.1%.
