Key Market Indicators
Jordan's juice import market is projected to see a slight decline over the next five years. By 2028, the country's juice imports are expected to drop to approximately $8.1 million, down from around $8.2 million in 2023. This represents an average annual decrease of 0.1%. Despite this projected dip, Jordanian demand for juice has historically been on the rise, increasing by an average of 3.7% annually since 1999. On the export front, Jordan's juice industry is also facing a downturn. Exports are anticipated to fall to roughly $4.4 million by 2028, down from nearly $4.9 million in 2023. This marks an average annual decrease of 2%. The trend aligns with a long-term decline in Jordanian juice supply, which has been shrinking by 4% per year on average since 1999. These figures highlight the challenges facing Jordan's juice market, both in terms of import demand and export supply.
