Key Market Indicators
British baby food consumption is projected to decline significantly over the next five years, dropping from 38,000 metric tons in 2023 to approximately 24,000 metric tons by 2028. This represents a sharp annual average decrease of 7.3%. The trend is not new; since 2019, the demand for baby food in Britain has already been on a downward trajectory, falling by around 2% each year. The consistent decline signals a shift in consumer behavior and market dynamics within the sector.