Key Market Indicators
Swedish broadcasting revenue is projected to decline to €757 million by 2028, down from €922 million in 2023. This represents an average annual decrease of 3.2%. Since 2015, the Swedish market has seen a yearly decline of 2.1%. In 2023, Sweden ranked ninth in broadcasting revenue, overtaken by Norway, which also recorded €922 million. The top spots in this ranking were held by the United Kingdom, Germany, and Spain, which came in second, third, and fourth, respectively.
