Key Market Indicators
The German underwear market is projected to decline to approximately €732 million by 2028, down from €864 million in 2023. This represents an average annual decrease of 2.6%. Since 2013, Germany's underwear market has seen a gradual decline, averaging a 0.4% drop each year. As of 2023, Germany holds the second position in the European underwear market rankings, overtaken by France, which now leads with €864 million in sales. Following Germany are Italy and Portugal, occupying the third and fourth spots respectively.
